{"id":852,"date":"2019-03-25T12:33:49","date_gmt":"2019-03-25T12:33:49","guid":{"rendered":"http:\/\/wp2.creanncy.com\/davenport\/davenport-4\/?p=852"},"modified":"2024-08-08T20:51:12","modified_gmt":"2019-03-25T12:33:49","slug":"china-selfie-app-firm-meitu-forays-into-skincare-to-counter-drop-in-users","status":"publish","type":"post","link":"https:\/\/articlethirteen.com\/china-selfie-app-firm-meitu-forays-into-skincare-to-counter-drop-in-users\/","title":{"rendered":"China selfie app company Meitu forays into skincare to counter drop in users"},"content":{"rendered":"\n<p class=\"has-medium-font-size\">Shanghai (Reuters) &#8211; Meitu Inc, a Chinese company best known for its selfie image-enhancing app, announced on Wednesday.<\/p>\n\n\n\n<!--more-->\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/articlethirteen.com\/wp-content\/uploads\/2022\/12\/meitu-article-1.png\" alt=\"\" class=\"wp-image-1772\" style=\"width:512px;height:512px\" srcset=\"https:\/\/articlethirteen.com\/wp-content\/uploads\/2022\/12\/meitu-article-1.png 512w, https:\/\/articlethirteen.com\/wp-content\/uploads\/2022\/12\/meitu-article-1-300x300.png 300w, https:\/\/articlethirteen.com\/wp-content\/uploads\/2022\/12\/meitu-article-1-150x150.png 150w, https:\/\/articlethirteen.com\/wp-content\/uploads\/2022\/12\/meitu-article-1-360x360.png 360w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure><\/div>\n\n\n<p>A Chinese company named Meitu, best known for its selfie image-enhancing app, announced on Wednesday that it is entering the offline skincare industry in an effort to counteract the effects of declining app users&nbsp;and a smartphone business that is facing downfall.<\/p>\n\n\n\n<p>Meitu, which began in late 2016 in what was then Hong Kong&#8217;s largest tech IPO in a decade, has since seen losses and seen its share price more than halve as China&#8217;s smartphone industry has lost steam, declining by about 16% in 2018.&nbsp;<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/articlethirteen.com\/china-selfie-app-firm-meitu-forays-into-skincare-to-counter-drop-in-users\/#Meitu_Inc_deal_with_Xiaomi\" title=\"Meitu Inc, deal with Xiaomi\">Meitu Inc, deal with Xiaomi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/articlethirteen.com\/china-selfie-app-firm-meitu-forays-into-skincare-to-counter-drop-in-users\/#Decline_in_Meitu_App_Users\" title=\"Decline in Meitu App Users\">Decline in Meitu App Users<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/articlethirteen.com\/china-selfie-app-firm-meitu-forays-into-skincare-to-counter-drop-in-users\/#Meitu_Releases_the_Meituspa_Mini_Cleansing_Brush\" title=\"Meitu Releases the Meituspa Mini Cleansing Brush\">Meitu Releases the Meituspa Mini Cleansing Brush<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/articlethirteen.com\/china-selfie-app-firm-meitu-forays-into-skincare-to-counter-drop-in-users\/#The_meitu_spa_mini_is_small_and_portable_and_it_can_be_taken_with_you_wherever_you_go\" title=\"The meitu spa mini is small and portable, and it can be taken with you wherever you go!\">The meitu spa mini is small and portable, and it can be taken with you wherever you go!<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Meitu_Inc_deal_with_Xiaomi\"><\/span>Meitu Inc, deal with Xiaomi<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In November, the company made a deal with <a href=\"https:\/\/www.mi.com\/global\">Xiaomi<\/a> Corp. to outsource the manufacturing of its smartphones in exchange for brand and technology rights.<br><br>Meitu announced on Wednesday that it will release a face-cleansing brush that uses a user&#8217;s specific skin condition to determine the ideal pulsating setting for that user.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Decline_in_Meitu_App_Users\"><\/span>Decline in Meitu App Users<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The company&#8217;s beauty-focused camera applications, which surged in popularity in China in 2015 due to strong demand from female consumers, have recently seen a significant decline in usage.&nbsp;<\/p>\n\n\n\n<p>Monthly active users across Meitu&#8217;s suite of apps declined 19.9 percent from a year earlier, according to the company&#8217;s earnings report for the six months ending in December.<\/p>\n\n\n\n<p>Meanwhile, its smartphone division accounted for the majority of the company&#8217;s sales during the same time period, but high costs caused the company to lose money overall.<\/p>\n\n\n\n<p>Slowing smartphone sales and a weakening economy have put pressure on domestic smartphone makers, who are raising prices in the hopes of increasing margins.&nbsp;<\/p>\n\n\n\n<p>Meitu shares closed up 4.6 percent at HK$3.45 on Wednesday, well below their IPO price of $HK8.5.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Meitu_Releases_the_Meituspa_Mini_Cleansing_Brush\"><\/span>Meitu Releases the Meituspa Mini Cleansing Brush<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The meitu skin <a href=\"https:\/\/us.weibo.com\/index\">Weibo<\/a> account announced the launch of the meituspa mini, a multi-functional portable facial cleansing brush, on June 25th. Officially priced at RMB 228 for a limited time, the meituspa mini is now available for RMB 198 on <a href=\"https:\/\/www.meitu.com\">Meitu&#8217;s official website<\/a> and Taobao online store.<\/p>\n\n\n\n<p>The meituspa mini provides targeted solutions for both the T-zone (nose and forehead) and the U-zone (cheeks and jawline), as well as for each individual user&#8217;s skin type. The device&#8217;s thick bristles on top provide deep pore cleansing, while the fine bristles provide a more gentle experience. It has three intensity levels to accommodate different skin types: whether the user&#8217;s skin is sensitive, dry, oily, or a combination of the three, the meituspa mini provides a completely personalised deep cleansing experience. It also has a 15-second smart reminder that tells users to move the device to a different location to avoid over-cleaning.<\/p>\n\n\n\n<p>The meituspa mini is available in two colours: lavender and fuchsia, and it has three sonic intensity settings.<br>The meituspa mini is light, portable, and designed with women in mind. It fits perfectly into the palm of the hand and can easily be carried in a purse for those on the go.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_meitu_spa_mini_is_small_and_portable_and_it_can_be_taken_with_you_wherever_you_go\"><\/span>The meitu spa mini is small and portable, and it can be taken with you wherever you go!<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The meituspa mini penetrates into the deepest layers of the skin to release dirt and residue from the pores for a thoroughly refreshing cleansing experience, with a sound wave frequency of up to 7110 pulses per minute. The device also has the same exclusive massaging feature as the original meituspa cleansing brush: it tones the facial muscles and firms the skin to create a youthful v-shaped facial appearance by simulating more than 300 professional finger taps per minute. <a href=\"https:\/\/www.meitu.com\/en\/media\/275\">Meitu spa mini<\/a> thus offers more than more traditional competing products on the market.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Shanghai (Reuters) &#8211; Meitu Inc, a Chinese company best known for its selfie image-enhancing app, announced on Wednesday.<\/p>\n","protected":false},"author":2,"featured_media":3831,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[3],"tags":[10,13,14,18,21],"class_list":{"0":"post-852","1":"post","2":"type-post","3":"status-publish","4":"format-image","5":"has-post-thumbnail","7":"category-business","8":"tag-blog","9":"tag-celebrity","10":"tag-fashion","11":"tag-magazine","12":"tag-trends","13":"post_format-post-format-image"},"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/articlethirteen.com\/wp-json\/wp\/v2\/posts\/852","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/articlethirteen.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/articlethirteen.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/articlethirteen.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/articlethirteen.com\/wp-json\/wp\/v2\/comments?post=852"}],"version-history":[{"count":4,"href":"https:\/\/articlethirteen.com\/wp-json\/wp\/v2\/posts\/852\/revisions"}],"predecessor-version":[{"id":3830,"href":"https:\/\/articlethirteen.com\/wp-json\/wp\/v2\/posts\/852\/revisions\/3830"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/articlethirteen.com\/wp-json\/wp\/v2\/media\/3831"}],"wp:attachment":[{"href":"https:\/\/articlethirteen.com\/wp-json\/wp\/v2\/media?parent=852"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/articlethirteen.com\/wp-json\/wp\/v2\/categories?post=852"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/articlethirteen.com\/wp-json\/wp\/v2\/tags?post=852"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}